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Becca Heissel

Founder Advice

β€œStop budgeting. Start bookkeeping.” Most entrepreneurs waste precious energy obsessing over a budget they never stick to. But bookkeeping, done monthly, tells you where you’ve been, where you are, and where you’re going. It’s far more productive to find one new client than to cut $50 in expenses. You don’t need to guess your way to profitβ€”you need to know your breakeven point. That number changes everything. Once you know exactly how much your life and business cost each month, you can price with confidence, make aligned decisions, and finally feel in control. Money is not the most important thingβ€”but it touches everything that is: your time, your family, your peace of mind. When you shift your relationship with money from fear to clarity, you stop reacting and start leading.